Figuring it out, one pizza at a time.

Domino's Sri Lanka — Menu Photography & Burger Films

Domino's Sri Lanka

What I did

Food Styling Assistance Production Coordination Tabletop Ad Concept Shot Breakdowns Motion Graphics & Supers

Credits

Stills: Food Styling Assistance & Production Coordination: Mahita Manikandan / Direction & Food Styling: Saba Gaziyani

Films: Concept & Creative Treatment: Mahita Manikandan / Direction: Saba Gaziyani

Context

Domino's Sri Lanka needed their full menu shot — 80 products across pizzas, sides, and a rice range. Their whole team flew in to Delhi for the stills shoot. We had a local Sri Lankan chef on set to help us navigate the menu. He was great.

Problem

We'd never worked with the Sri Lankan menu before. Different toppings, different ranges, different everything. Figuring out how to style and present each category correctly — without being familiar with the food — was the main challenge.

Solution

Nine shoot days, a lot of prep, and a very organised pre-production deck. The Sri Lankan team was collaborative throughout. The burger films — a separate brief, done over video call — came together the same way.

The Concept

80 products means 80 chances to get it wrong. The prep work was everything — shoot order, tabletop choices, propping per category, how each pizza style should be presented differently from the next. Once that was sorted, the shoot itself could just flow.

Stills

Domino's Sri Lanka still 1

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Domino's doesn't usually do burgers. These two films were something new for them — a separate brief we handled remotely, over video call.

Films

The Result

The full menu is shot. The films are done. The Sri Lankan team was wonderful to work with.

Honestly just glad it got done lmao.

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Food Styling Assistance

Shot Breakdown